Nationally and internationally, Prudential spends millions annually on brand advertising, which has helped it to become one of the most widely, recognized brands in the United States.

On a local level, Prudential California Realty advertises in all major newspapers:

San Francisco Chronicle, Contra Costa Times, Oakland Tribune, Tri-Valley Herald, Fremont Argus, Daily Review, Alameda Times Star, Montclarion, Piedmonter, Berkeley Voice, El Cerrito Journal, Sacramento Bee, Press Democrat, Marin Independent Journal, Sierra Sun, Tahoe World, San Jose Mercury News, Homes and Land (a monthly publication), Sonoma Magazine (our own private label publication, which is published 4x per year).

However, only 39% of Americans, between 30-49 years old, read newspapers on a daily basis. As a result, Prudential California Realty places a significant emphasis on accessing homebuyers for your property on the Internet.

·         Marketing your home on the Internet

-          PruRealty.com

-     Major Real Estate Websites:

·         Multiple Listing Service (MLS)

A Multiple Listing Service is a constantly updated database of properties that are currently on the market in any given area. It lists all the important information on a home such as square footage, number of bedrooms and bathrooms, special features and the listing price.  Quite often, the MLS is the first place a buyer’s agent will go to look for a home for his client, making this one of the most visible and valuable ways to market a home.

·         Direct Mail Marketing

Your home will be marketed directly to potential buyers and real estate professionals using postcards and flyers. Designed by Prudential California Realty, our postcards and flyers are unique and professionally designed. Our high-qualify flyers, Just Listed, Open Home and Just Sold postcards will showcase your home at its best.

·         Showings

Your home will be introduced to other real estate professionals during the local, weekly brokers’ tour. Interested buyers will be able to view your home on at open houses, through their real estate agent or by contacting your listing agent for a private showing. We will promote your open house with advertisements in local newspapers and direct mailings.

·         Signage

With 98% name recognition, the Prudential yard sign is more than a sign - it’s a powerful advertisement. Last year more than 600,000 Prudential Real Estate yard signs went up throughout North America.