Our Commitment to Customer Privacy and Online Privacy
Prudential California Realty DBA Mason McDuffie Real Estate Inc respects customers' rights regarding the disclosure of their information.Prudential California Realty also understands the specific concerns of Internet users about what information is being collected and how it is being collected and used on Internet websites. Accordingly, we have extended our commitment above to users of our site, www.prurealty.com (hereinafter, the "website"). This commitment is described below and sets forth how we handle your personal information, and what steps we take to protect your privacy when it is collected by us on our website.
Information Gathered by Prudential California Realty
Prudential California Realty gathers information about visitors to our website to improve the caliber of online information and services offered. There are two forms of data that Prudential California Realty collects on our website: Site Visitorship Data and Personal Information Data. How we collect this information and what we do with it is discussed below.
Site Visitorship Data
Prudential California Realty routinely gathers data on website activity. This information, "Site Visitorship Data," is collected on an aggregate basis on public areas of our website, or on an individual basis on areas of our website that require website visitors to logon using an access code (e.g., userID and/or password). Site Visitorship Data may include information such as (i) how many people visit our website; (ii) the pages they visit and the features they use; (iii) how long they stay on our website; and (iv) the domain name of the Internet website from which visitors are connecting. Site Visitorship Data is generally gathered through the use of cookies.
A "cookie" is a small piece of information that an Internet site sends to a visitor's computer. In some cases, it is stored on the visitor's hard drive. Cookies can save the visitor's name, access codes, screen preferences, the pages of the site viewed by the visitor, and the advertisements viewed or clicked by the visitor. Visitors may decline receipt of the Internet cookie by using the appropriate feature of their Web software, if available. Declining the Internet cookie may, however, interfere with a visitor's ability to view certain content in our website.
Personal Information Data
Prudential California Realty collects Personal Information Data such as name, address, phone number, e-mail address, etc. that website visitors provide when they complete any online form, application, survey, or when they request a quote for insurance.
Information provided in a request for service or information is forwarded to the Prudential California Realty subsidiary or business that will respond to the request. Requests for information or service relating to buying or selling a home are may be forwarded to an independently owned and operated Prudential real estate franchisee able to respond to the request, along with the information provided by the website visitor, or to one of our Prudential California Realty divisions.
Any information a website visitor submits to obtain a loan or finance quotation will be provided to a member of The Home Loan Group or Prudential California Realty agent if the visitor uses the online application to request an appointment with an agent. The agent may be a Prudential California Realty or Home Loan Group employee or a non-employee agent.
Use of Information Collected by Prudential California Realty
Information collected by Prudential California Realty on our website may be used by us for a variety of purposes, including:
- Editorial and feedback purposes
- Marketing and promotional purposes
- Statistical analysis of users' behavior
- Product development
- Content improvement
- To inform advertisers how many visitors have seen or clicked on their advertisements
- Customize content and layout of our website
Collection of Personal Information From Children
This website is not directed toward children. Prudential does not knowingly collect or post information from children under the age of eighteen (18). Prudential encourages parents and guardians to spend time online with their children and to participate with them in the various interactive activities available on the Internet.
Disclosure of Personal Information
Prudential California Realty may share personal information collected from visitors to our website with our subsidiaries and/or non-affiliated third parties for marketing purposes subject to the visitor's exercise of his/her opt-out right (see "It's Your Choice" below). Prudential California Realty will disclose only information that is knowingly and voluntarily disclosed by visitors to our website.
Hyperlinks
This website may contain hyperlinks or "links," to and from other Internet sites. These sites may have different privacy practices from the ones described here for www.prurealty.com Since this Internet Privacy Policy applies solely to our website, please remember to read the privacy statements of the other Internet sites you visit.
Security Standards
Prudential California Realty works hard to ensure that our systems are secure and that they meet industry standards. Where appropriate, we employ firewalls, encryption technology, user access codes (e.g., userIDs and passwords) and other access control mechanisms to control access to systems and data. We will continue to assess new technology to evaluate its ability to provide additional protection of your personal information.
Right to Change Internet Privacy Policy
Prudential California Realty reserves the right to change this Internet Privacy Policy at any time. Changes will be effective immediately upon posting to our website. We recommend that visitors to our website re-visit this Internet Privacy Policy on occasion to learn of changes to our privacy practices and policies.
Special Note About Email
To protect against and to correct misunderstandings, Prudential may monitor electronic communications conducted with us.